Books That Are More Than a 50K Degree

Marketing Management by Philip Kotler, Kevin Keller

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Influence: The Psychology of Persuasion

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Permission Marketing: Turning Strangers into Friends and Friends into Customers

Hooked: How to Build Habit-Forming Products

The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results